About Keep Knoxville Beautiful
Founded in 1978, KKB is an affiliate of Keep America Beautiful. Our mission is to promote a cleaner, greener, more beautiful community. Join us in the effort by volunteering in our programs or becoming a member of Keep Knoxville Beautiful. This website is your source for litter prevention information! Use it to learn how YOU can get involved in our activities.
Keep Knoxville Beautiful, a Keep America Beautiful affiliate, was formed in 1978 by Knox County, the City of Knoxville, and the Chamber of Commerce as the Greater Knoxville Beautification Board. Originally formed to help “clean up” prior to the 1982 World’s Fair, KKB plunged into community efforts to clean and beautify the community through its many programs. Adopt-A-Spot, Orchids and Onions, and School Pride programs paved the way for the organization to grow and the community to work together to accomplish the great idea of individual responsibility. The Greater Knoxville Beautification Board changed its name to Keep Knoxville Beautiful in 1997 as a part of nation-wide initiative involving all Keep America Beautiful affiliates.
The Great American Cleanup continues to be our most popular event and we are hoping that as individuals begin to spend more time outdoors, that the number of people littering will decrease dramatically as the community realizes that littering truly does affect everyone. Keep Knoxville Beautiful launched its anti-litter slogan “Don’t Throw Down on K-Town” in 2004.
Keep Knoxville Beautiful has continued to grow through the years and has enjoyed much success and acclamation winning 23 National Awards, 9 State Awards and one local award.